We think you're ADVERTASTIC!

Welcome to the most ADVERTASTIC blog on the web! We are a research team at Cornell University focused on compiling a report about the effects of new media advertising. Pop-ups, banners, and spam are our interests. Let us know what you think!

Advertastically yours,

Caryn, Lindsay, and Andrew

Who are we?

  • Andrew Shaughnessy - Cornell University '09
  • Lindsay Bass - Cornell University '10
  • Caryn Ganeles - Cornell University '10

Effectiveness of New Media Avertising

Here are some articles discussing the effectiveness of new media advertising in general.


Authors: Xavier Dreze, Fred Zufryden

Is Internet Advertising Ready For Prime Time?

Click link to open a pdf full text academic paper

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Authors: Xavier Dreze, Francois Xavier-Hussher

Internet Advertising-Is Anybody Watching?


Click link to open a pdf full text article from the Journal of Interactive Marketing

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Authors: Caroline Cartellieri, Andrew J. Parsosn, Varsha Rao, and Michael P. Zeisser

The Real Impact of Internet Advertising.

 Click link to download a Questia journal article excerpt
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1 comment:

Mary said...

Thanks for sharing well ! printandradio.com provides direct response radio advertising that is performance driven media in the form of guaranteed cost-per-call, lead, or click.

December 22, 2011 at 5:43 AM

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