We think you're ADVERTASTIC!

Welcome to the most ADVERTASTIC blog on the web! We are a research team at Cornell University focused on compiling a report about the effects of new media advertising. Pop-ups, banners, and spam are our interests. Let us know what you think!

Advertastically yours,

Caryn, Lindsay, and Andrew

Who are we?

  • Andrew Shaughnessy - Cornell University '09
  • Lindsay Bass - Cornell University '10
  • Caryn Ganeles - Cornell University '10

Users attitudes towards New Media Advertising

Here are a couple of studies discussing consumers attitudes towards new media advertising!

Authors: Ann E. Schlosser, Sharon Shavitt, Alaina Kafner

Surveys of Internet Users’ Attitude Toward Internet

Click link to open a pdf full text article from the Journal of Interactive Marketing
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Authors: Mary Ellen Gordon, Kathryn De Lima-Turner

Consumer attitudes towards Internet advertising: A social contract perspective

Click to open a pdf full text article from the International Marketing Review
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