In Conclusion...
The internet provides consumers with the opportunity to customize their own media experience to an unprecedented degree. Virtually limitless information and entertainment is simply a button click away. The potential for advertisers is just as great. However, it took a few unsuccessful attempts before advertising professionals really began to understand the true potential of this novel environment. When the same old ideology of overwhelming consumers with flashy images was employed in the form of pop up ads, users simply ignored them. Fortunately, marketers were able to learn from experience, and came to understand that the infinite variety of personal interests and preferences of consumers was in fact their greatest asset. By utilizing software that recognized the content of a webpage and embedded a relevant advertisement, advertisers were able to willingly engage consumers with messages they were actually interested in hearing. This presents a far greater opportunity for users to process the message of each advertisement carefully, through the central path to persuasion. So the next time your computer screen flashes a message offering you cheap prescription drugs, hopefully it will be because the email you’re reading from your mother says she hopes you get well soon.
Subscribe to:
Post Comments (Atom)
3 comments:
It's interesting that advertising companies were only able to fully take advantage of the Internet's potential once the technology developed that allowed them to place specific ads based on the content of the webpage itself was developed.
Its general other countries are very forward in this moment.
Our media buying philosophy is very simple. We recognize that our success is in direct relation to our client’s success, so we invest our clients’ advertising media dollars as if they were our own. With knowledge and experience across all media types.
Post a Comment